British Rail Corporate Identity Manual

The identity – a touchstone of 20th century graphic design – was created in 1965 to bring a unified and confident look to the newly nationalised British rail network. The original manual was a produced as a ring binder system, detailing how the brand’s components should be utilised, including the bespoke ‘Rail Alphabet’ typeface by Jock Kinnier and Margaret Calvert, and the famous ‘double arrow’ symbol, designed by Gerry Barney.